Dean Iwaoka
About Dean Iwaoka
Dean Iwaoka serves as the Head of Growth at Anaconda, Inc., where he has worked since 2024. He has extensive experience in growth marketing and strategy, having held various leadership roles in notable companies such as Athenic AI, Rapyd, and Facebook.
Work at Anaconda
Dean Iwaoka serves as the Head of Growth at Anaconda, Inc., a position he has held since 2024. In this role, he focuses on developing and implementing strategies to drive user acquisition and engagement. His work involves utilizing both qualitative and quantitative insights to assess competitive landscapes and identify opportunities within the sales funnel. Iwaoka's expertise in launching impactful marketing strategies aims to enhance user experience and increase product usage.
Previous Experience in Growth Roles
Before joining Anaconda, Dean Iwaoka worked at Athenic AI as Head of Growth from 2023 to 2024. His career includes significant roles at Kepler Group, where he held positions such as Associate Director and Director, focusing on client solutions and marketing strategies. He also served as Director of SMB Customer Acquisition at Rapyd from 2021 to 2023, and as Growth Marketing Manager at Facebook from 2018 to 2021, where he developed marketing initiatives for small and medium-sized businesses.
Educational Background
Dean Iwaoka studied at Cornell University, where he earned a Bachelor of Arts (B.A.) degree in Physics. He also studied at The University of Auckland, furthering his knowledge in the field of physics. His educational background provides a strong analytical foundation that supports his work in growth and marketing strategies.
Expertise in Marketing Strategies
Iwaoka specializes in designing and deploying go-to-market strategies that enhance user acquisition, engagement, and retention for both B2B and B2C markets. He excels in communicating across various stakeholder groups and aligning cross-functional teams to create, test, and scale product marketing campaigns. His proven track record includes launching high-impact digital and offline marketing strategies that improve user experiences.
Career Development and Roles
Dean Iwaoka's career includes diverse roles that have contributed to his expertise in growth marketing. He began his professional journey at Cornell University as a Management Team Member for the Student Phonathon. He then transitioned to Rosetta as an Associate Consultant and held various positions at Kepler Group, including Senior Analyst and Client Solutions Manager. His extensive experience in different capacities has equipped him with a comprehensive understanding of marketing and growth strategies.