Heather H.
About Heather H.
Heather H. serves as the Senior Director of Digital Marketing at Anaconda, Inc., bringing over 20 years of experience in digital marketing across various sectors. Her expertise includes implementing CMS systems, managing site migrations, and creating targeted digital programs to enhance brand awareness and lead generation.
Current Role at Anaconda
Heather H. serves as the Senior Director of Digital Marketing at Anaconda, Inc. since 2024. In this role, she focuses on developing and executing digital marketing strategies to enhance the company's online presence and drive engagement. Her responsibilities include overseeing digital campaigns, optimizing marketing channels, and aligning marketing efforts with business objectives.
Previous Experience at EDB
Prior to her current position, Heather worked at EDB as the Senior Director of Website Strategy and Operations from 2022 to 2023. During her tenure, she managed website initiatives and implemented strategies to improve user experience and site performance. This role was conducted remotely from Bedford, Massachusetts.
Background in Digital Marketing
Heather has over 20 years of experience in digital marketing across various sectors, including SaaS, cybersecurity, ERP, manufacturing, and banking. Her expertise includes implementing content management systems (CMS) and managing site migrations, which contribute to digital growth. She specializes in creating paid digital programs that enhance brand awareness and lead generation through account-based marketing (ABM) and persona-based targeting.
Education and Qualifications
Heather studied Political Science and Government at Concordia College, where she earned a Bachelor of Arts degree from 1997 to 1999. Additionally, she attended Lbi for one year from 1996 to 1997. Her educational background supports her extensive career in digital marketing and strategy.
Career Progression and Roles
Throughout her career, Heather has held various positions in digital marketing and strategy. She worked at Stratasys in multiple roles, including Senior Interactive Marketing Specialist and Interactive Digital Marketing Manager. She also served as the Director of Digital at Epicor Software from 2014 to 2020 and held a position as Senior Director of Web Strategy at Akamai Technologies from 2020 to 2022. Her diverse experiences have equipped her with a comprehensive understanding of digital marketing dynamics.