Brent Biddulph
About Brent Biddulph
Brent Biddulph serves as the Industry Marketing Lead for Retail and CPG at Anaplan, where he has worked since 2023. With extensive experience in various leadership roles across notable companies, he specializes in business analytics, digital transformation, and strategic marketing execution.
Work at Anaplan
Brent Biddulph currently serves as the Industry Marketing Lead for Retail & CPG at Anaplan. He has held this position since 2023, working from Dallas, Texas. In this role, he provides strategic guidance and tactical marketing execution that emphasizes Anaplan's value proposition within the retail and consumer goods sectors.
Previous Experience in Retail and Consumer Goods
Brent has extensive experience in the retail and consumer goods industry. He worked at CROSSMARK as VP of Retail Execution from 1998 to 2001 and later served as VP of Retail & CPG Solution Sales at 84.51˚ from 2001 to 2003. He also held the position of VP Retail & Consumer Goods Sales & Consulting at Versatile Systems, Inc from 2003 to 2005. His roles have consistently involved leadership and strategic oversight.
Career at Oracle and Teradata
Brent worked at Oracle in various capacities, including Principal of the Big Data Analytics Practice from 2015 to 2017 and Business Analytics Lead for Strategic Engagements from 2017 to 2018. He also held significant roles at Teradata, including WW Lead for Retail & Transportation Industry from 2022 to 2023 and Practice Lead for Retail, Hospitality T&T Business Analytics Consulting from 2012 to 2015.
Education and Expertise
Brent Biddulph earned a Bachelor of Science degree in Marketing & Advertising from Portland State University. He specializes in distilling complex business analytic capabilities and utilizing data through effective storytelling. His expertise extends to collaborative supply chains, digital transformation, and emerging technologies such as IoT and Computer Vision.
Background in Merchandising and Marketing
Brent's background includes significant roles in merchandising and marketing. He served as Director of Merchandising & Marketing at Albertsons Companies from 1996 to 1999 and as Sr. Merchandising Manager at UNFI from 1990 to 1993. His experience spans various aspects of retail management and strategic marketing.