Celestine Tan
About Celestine Tan
Celestine Tan is a leader of the APAC Marketing Team at Anaplan and a member of the Extended Leadership Team. With extensive experience in marketing roles across various companies, she excels in strategic planning, stakeholder communications, and demand generation strategies.
Work at Anaplan
Celestine Tan currently serves as the Leader of the APAC Marketing Team at Anaplan. She is also a member of the Extended Leadership Team. Since joining Anaplan in 2023, she has been responsible for overseeing marketing strategies and initiatives across the Asia-Pacific region. Her role involves managing diverse marketing teams and ensuring alignment with the company's overall business objectives.
Previous Experience at Splunk
Before her current position at Anaplan, Celestine Tan held multiple roles at Splunk. She served as the Area Vice President of Marketing for Asia Pacific & Japan from 2020 to 2021. Additionally, she was the Head of Marketing for Asia Pacific & Japan from 2019 to 2020. In these roles, she focused on strategic marketing initiatives and team management.
Experience at Okta
Celestine Tan worked at Okta as Vice President of APAC Marketing from 2022 to 2023. During her tenure, she was responsible for leading marketing efforts in the Asia-Pacific region, focusing on brand development and demand generation strategies.
Education and Expertise
Celestine Tan studied at De La Salle University, where she earned a Bachelor of Arts in Mass Communications in 1985. She has developed expertise in corporate communications, public relations, and crisis communications. Her skills include managing marketing teams, developing strategic marketing plans, and executing brand development campaigns.
Background in Marketing
Celestine Tan has extensive experience in marketing, having worked in various leadership roles since 1994. She held positions at Sun Microsystems, CA Technologies, and Splunk, where she focused on regional marketing, global marketing, and partner marketing. Her career reflects a strong emphasis on revenue growth, optimization planning, and stakeholder relationship management.