Chris Reilly
About Chris Reilly
Chris Reilly serves as the Global Paid Media Senior Manager at Anaplan, where he has worked since 2020. He has extensive experience in media planning and management, having held various roles at notable companies including Cisco, Jawbone, and ZenithOptimedia.
Work at Anaplan
Chris Reilly has been serving as the Global Paid Media, Senior Manager at Anaplan since 2020. In this role, he has spearheaded account-based marketing initiatives across various paid digital channels. He successfully brought on a demand-side platform for programmatic media buying at scale within the first six months of his tenure. Additionally, he has developed a detailed reporting dashboard that provides in-depth metrics and insights at region, campaign, solution, industry, and channel levels. His work involves collaboration with cross-functional teams, including Solutions/Product Marketing, Demand Generation, and Corporate Marketing, to build and execute integrated campaigns.
Previous Experience in Media Management
Prior to his current role, Chris Reilly held various positions in media management across several organizations. He worked at Cisco as the Global Media, Audience and Perception Shaping Lead from 2018 to 2019. Before that, he was a Global Media Manager at Jawbone from 2015 to 2016. His experience also includes working at AKQA as Associate Media Director from 2013 to 2015 and at ZenithOptimedia as Associate Media Director, Integrated Planning from 2010 to 2013. Earlier in his career, he served as a Media Supervisor at Universal McCann from 2008 to 2009 and as a Communications Planner at Zenith Media from 2004 to 2006.
Education and Expertise
Chris Reilly holds a Bachelor of Arts in Communications from Boston College. He also studied Media, Communications, and Architecture at the University of Melbourne. His educational background provides a strong foundation for his expertise in media planning and digital marketing. Throughout his career, he has created multiple processes, templates, briefs, and playbooks to streamline media planning and creative development.
Achievements in Media Planning
Throughout his career, Chris Reilly has made significant contributions to media planning and execution. He has developed detailed reporting dashboards that offer comprehensive metrics and insights across various dimensions. His initiatives have included the implementation of account-based marketing strategies and the establishment of a demand-side platform for programmatic media buying. His collaborative approach has enabled successful integrated campaigns across different marketing functions.