Christabelle Denis
About Christabelle Denis
Christabelle Denis serves as the Senior Manager of APAC Demand Generation at Anaplan, bringing extensive experience in marketing roles across various companies in Australia. Her background includes positions at Budgetly, New Relic, and Brand Chemistry, where she focused on optimizing marketing processes and driving revenue growth.
Current Role at Anaplan
Christabelle Denis serves as the Senior Manager of APAC Demand Generation at Anaplan, a position she has held since 2022. In this role, she focuses on driving demand generation strategies across the Asia-Pacific region. Her responsibilities include enabling sales development representatives, field sales, and channel partners as part of campaign roll-outs. She monitors and reports on performance and attribution metrics to ensure marketing success.
Previous Experience in Demand Generation
Prior to her current role, Christabelle Denis worked at New Relic, Inc. as a Senior Demand Generation Marketing Manager APAC from 2020 to 2022. She also held the position of Demand Generation Marketing Manager APAC at New Relic from 2019 to 2020. Her experience in demand generation is complemented by her role as Growth Marketing Advisor at Budgetly from 2020 to 2024.
Background in Marketing and Strategy
Christabelle Denis has a diverse background in marketing and strategy. She worked at Brand Chemistry as a Senior Account Manager and later as a Strategist from 2017 to 2019. Additionally, she served as a Digital Marketing Specialist at Simple The Marketing Performance Platform in 2017. Her experience also includes roles at SiteMinder as Senior Content Marketing Manager and Content Marketing Manager from 2015 to 2016.
Educational Qualifications
Christabelle Denis studied at Macquarie University, where she earned a degree in Media & Culture from 2007 to 2010. She also attended the Sydney Institute of Business and Technology, achieving a qualification in Communications from 2007 to 2008. Earlier, she studied at Bina Nusantara and completed an Arts Pathway program from 2003 to 2006.
Expertise in Marketing Tools
Christabelle Denis has expertise in optimizing marketing processes and tools. She is proficient in using platforms such as Marketo, Hubspot, and Adobe Experience Manager. Her skills include combining product-led and sales-led growth approaches to drive pipeline and revenue growth.