Cleone Barton
About Cleone Barton
Cleone Barton serves as the Director of Field Marketing for EMEA at Anaplan, bringing over two decades of experience in marketing roles across various companies, including IBM and SAP. She emphasizes analytics to enhance marketing effectiveness and values culture and impact in her professional work.
Work at Anaplan
Cleone Barton has been with Anaplan since 2017, holding various roles. She currently serves as the Director of Field Marketing for the EMEA region, a position she has held since 2022. Prior to this role, she was the Director of Regional Marketing for EMEA North from 2021. Her earlier experience at Anaplan includes serving as the Marketing Leader for Northern Europe from 2017 to 2019 and as Senior Manager of Regional Marketing for EMEA North from 2019 to 2021. Throughout her tenure, she has focused on leveraging analytics to enhance marketing delivery.
Previous Experience
Before joining Anaplan, Cleone Barton held several marketing positions at notable companies. She worked at IBM UK Limited as the Field Marketing Lead from 2010 to 2017 and briefly as the UKI Cloud Marketing Leader in 2017. Her experience also includes serving as the UK Marketing Director at SAP Ariba from 2003 to 2008 and as the Senior Marketing Programme's Manager EMEA at Sterling Commerce, an AT&T company, from 2008 to 2010. Earlier in her career, she was a Marketing Manager at Haht Software and held marketing roles at SAP UK Ltd.
Education and Expertise
Cleone Barton earned a Bachelor's degree in Political Science and Government from Durham University, where she studied from 1994 to 1997. Her educational background complements her extensive experience in marketing, particularly in analytics-driven strategies. She is recognized for her ability to build trust with sales leaders and for her proven track record in revenue generation, pipeline acceleration, and category creation.
Professional Values
Cleone Barton places significant importance on culture and impact within her professional endeavors. She emphasizes the value of collaboration and effective communication, particularly in building relationships with sales leaders. Her approach to marketing is centered around using analytics to drive agility and optimize marketing delivery, reflecting her commitment to achieving measurable results.