Darren Craddock
About Darren Craddock
Darren Craddock is the Principal Product Development Manager for Growth & Adoption at Anaplan, where he has worked since 2021. He has held various leadership roles at Aviva and has a background in accounting and finance from Southampton Solent University.
Current Role at Anaplan
Darren Craddock serves as the Principal Product Development Manager for Growth & Adoption at Anaplan. He has held this position since 2021, contributing to the company's product development strategies and initiatives. His role focuses on enhancing product adoption and driving growth within the organization, leveraging his extensive experience in leadership and strategic planning.
Previous Experience at Aviva
Darren Craddock has a significant history with Aviva, where he held multiple leadership roles. He was the Head of Group Strategy from 2007 to 2011, followed by his position as Director of Planning and Forecasting from 2012 to 2015. He later served as the Commercial Director for Health & Protection from 2015 to 2021. His tenure at Aviva spanned over a decade, during which he focused on strategic planning and business performance.
Early Career at Imerys
Darren began his professional career at Imerys, where he worked as a Trainee Management Accountant from 1990 to 1992. This early experience laid the foundation for his future roles in finance and strategic management, providing him with essential skills in accounting and financial analysis.
Education and Qualifications
Darren Craddock studied Accounting and Finance at Southampton Solent University from 1991 to 1994, where he achieved the Chartered Institute of Management Accountants qualification. His educational background is complemented by his earlier studies at Treviglas from 1980 to 1988, which provided him with a strong foundation in business principles.
Leadership and Strategic Expertise
Darren has extensive experience in leadership roles within highly regulated environments. He has a proven track record of driving business performance improvement through innovative strategies and transformational change. His expertise in strategic planning and forecasting has been instrumental in his career progression and contributions to various organizations.