Devesh Wadhwa
About Devesh Wadhwa
Devesh Wadhwa is a Senior Manager specializing in MarTech and Data Operations at Anaplan, where he has worked since 2021. He has a background in email marketing, software development, and talent acquisition, with experience in optimizing digital marketing campaigns and integrating marketing systems.
Work at Anaplan
Devesh Wadhwa has been employed at Anaplan since 2021, currently holding the position of Senior Manager, MarTech and Data Operations. In this role, he focuses on integrating marketing and sales systems to improve operational efficiency. His responsibilities also include utilizing a numbers-driven 'test & learn' approach to optimize campaigns, ensuring measurable results. Additionally, he has advanced skills in MS-Excel, which are essential for data analysis and reporting within marketing operations.
Previous Experience at RightWave
Prior to his current role, Devesh Wadhwa worked at RightWave in various capacities. He served as a Business Unit Operations Manager for one year from 2019 to 2020 and as an Email Marketing Specialist for two years from 2016 to 2018. He also held the position of Shift Manager in Marketing and Automation for one year from 2018 to 2019. His experience at RightWave involved developing responsive designs for email and landing pages, contributing to effective digital marketing campaigns.
Experience at Dell
Devesh Wadhwa worked at Dell from 2014 to 2016 as a software developer for two years. He also served as a Talent Acquisition Associate for seven months in 2013 to 2014. His roles at Dell provided him with a solid foundation in technology and operations, which he later applied in his marketing technology career.
Education and Expertise
Devesh Wadhwa studied Computer Science at Shobhit Institute of Engineering and Technology, earning a B.Tech degree from 2008 to 2012. He also attended Uttar Pradesh Technical University during the same period. His educational background supports his technical skills, including expertise in developing landing pages using HTML and responsive design, which are critical for enhancing user experience across devices.