Fiona Ehret Kayser
About Fiona Ehret Kayser
Fiona Ehret Kayser is an experienced marketing professional currently serving as the Industry Marketing Lead for TMT at Anaplan. She has a diverse background in marketing and communications, with previous roles at notable companies such as Medallia, MarkLogic, and Sykes Enterprises.
Current Role at Anaplan
Fiona Ehret Kayser serves as the Industry Marketing Lead for TMT at Anaplan since 2023. In this role, she focuses on developing and executing marketing strategies tailored to the Technology, Media, and Telecommunications sectors. Her responsibilities include aligning marketing initiatives with industry trends and customer needs to enhance brand visibility and engagement.
Previous Experience in Marketing
Fiona has held various marketing roles throughout her career. She worked at Medallia as a Senior Product Marketing Manager for Industry Solutions from 2021 to 2023. Prior to that, she served as Solutions Marketing Director at MarkLogic from 2014 to 2019. Her experience also includes a position as Senior Content Marketing Manager at SambaNova Systems in 2021 and Director of Content Strategy and Marketing at Sykes Enterprises from 2006 to 2014.
Educational Background
Fiona holds a Bachelor of Arts degree in History and Political Science from Wright State University. She furthered her education with a Graduate study in Marketing from the University of Phoenix at Cincinnati in 2005. Additionally, she studied Conflict Resolution and Negotiation at Antioch University, completing her graduate studies in 2006.
Expertise in Marketing Strategies
Fiona specializes in persona development, enabling her to create tailored marketing strategies for diverse target audiences. She has a strong background in account-based marketing, focusing on personalized approaches for key accounts. Her skills include utilizing Google Analytics and SEO techniques to optimize content performance and drive inbound marketing efforts.
Corporate Communications and Content Strategy
Fiona has extensive experience in corporate communications and editorial planning. She has developed comprehensive content strategies that align marketing and sales efforts, ensuring consistent brand messaging across all platforms. Her previous roles have equipped her with the skills necessary to enhance brand visibility and engagement through effective content management.