Jenifer Salzwedel
About Jenifer Salzwedel
Jenifer Salzwedel serves as the Vice President of GTM Technology & Marketing Operations at Anaplan, where she focuses on enhancing operational efficiency and sales enablement. With extensive experience in marketing operations across various companies, she has a proven track record of building effective teams and strategies to meet client objectives.
Current Role at Anaplan
Jenifer Salzwedel serves as the Vice President of GTM Technology & Marketing Operations at Anaplan. She has held this position since 2022 and operates from Reno, Nevada. In her role, she focuses on enhancing go-to-market strategies and optimizing marketing operations to support client success.
Previous Experience at Plantronics
Prior to her current role, Jenifer Salzwedel worked at Plantronics in various positions over several years. She served as Senior Director of Marketing Operations from 2017 to 2018, Director of Marketing Operations from 2016 to 2017, and held multiple director-level roles from 2010 to 2015. Her tenure at Plantronics spanned over a decade, contributing to marketing operations and enablement.
Education and Professional Development
Jenifer Salzwedel studied at California Lutheran University, where she earned a Bachelor of Arts in Marketing & Advertising from 1986 to 1990. She also completed the Plantronics Management Development Program at Stanford University Graduate School of Business in 2016, enhancing her executive education.
Career Background
Jenifer Salzwedel has a diverse career in marketing and operations. She worked at K-Swiss as Marketing Communications Manager from 1990 to 1996 and held senior roles at Poly and Anaplan. Her experience includes building teams and strategies that drive client success and exceed business goals.
Focus on Marketing Operations
Jenifer Salzwedel emphasizes improving performance through marketing operations. She is committed to enabling effective go-to-market motions, demand generation, and sales enablement. Her empathetic approach across the marketing and sales continuum informs her strategies in integrated marketing and managed services.