Katelyn Martin
About Katelyn Martin
Katelyn Martin serves as the Director of Demand Gen Technology Operations at Anaplan, where she has worked since 2022. With a background in marketing operations and technology, she has held various roles at companies such as Sendoso and Jellyvision, and has a degree in Food and CPG Marketing from Western Michigan University.
Current Role at Anaplan
Katelyn Martin serves as the Director of Demand Gen Technology Operations at Anaplan. She has held this position since 2022. In her role, she focuses on optimizing demand generation processes and technology to enhance operational efficiency and drive revenue growth.
Experience at Sendoso
Since 2020, Katelyn has been working as an Advisor at Sendoso. In this capacity, she provides strategic guidance and insights to support the company's demand generation and marketing operations initiatives.
Previous Positions at Jellyvision
Katelyn held multiple roles at Jellyvision. She worked as the Director of Marketing Operations from 2020 to 2021, and prior to that, she served as the Senior Manager of CRM Strategy & Engagement - Revenue Operations from 2018 to 2020. Additionally, she was the Inbound Sales Operations Manager from 2017 to 2018.
Education and Academic Background
Katelyn Martin earned a Bachelor of Business Administration (BBA) in Food and CPG Marketing from Western Michigan University. She also studied Graphic Design at the School of the Art Institute of Chicago, which provided her with a foundation in visual communication and design principles.
Early Career at W/M Display Group
Katelyn began her career at W/M Display Group, where she worked as a Marketing Coordinator from 2011 to 2014. In this role, she contributed to various marketing initiatives and gained valuable experience in the field.