Larry Collins
About Larry Collins
Larry Collins is a Marketing Manager with extensive experience in both business-to-consumer and business-to-business marketing. He has worked at notable companies such as Accenture, Navistar Inc, and INDYCAR, and holds a B.S. in Marketing from Indiana University and an MBA in International Business from The University of Edinburgh.
Work at Anaplan
Larry Collins has been serving as the Marketing Manager at Anaplan since 2020. In this role, he focuses on developing and implementing marketing strategies that align with the company's objectives. His responsibilities include overseeing marketing campaigns and managing various marketing platforms to enhance brand visibility and customer engagement.
Previous Experience at Accenture
Before joining Anaplan, Larry Collins worked at Accenture as a Manager from 2017 to 2020 in Chicago, IL. During his tenure, he was involved in managing marketing initiatives and strategies that supported client projects. His experience at Accenture contributed to his skills in marketing management and strategic planning.
Education and Expertise
Larry Collins holds a Bachelor of Science in Marketing from Indiana University - Kelley School of Business, which he completed from 1998 to 2002. He also earned an MBA in International Business from The University of Edinburgh in 2011. His educational background supports his expertise in configuring and rolling out various marketing platforms, including CRM, MRM, and DM Automation.
Background in Marketing
Larry Collins has a diverse background in marketing, having worked in various roles across multiple organizations. He served as Marketing Manager at Navistar Inc from 2008 to 2010 and as Consumer Marketing Coordinator at INDYCAR from 2004 to 2008. His experience spans both business-to-consumer and business-to-business marketing, enhancing his understanding of different market dynamics.
Skills and Competencies
Larry Collins possesses a range of skills relevant to marketing and sales. He is proficient in relationship building, branding, design, and campaign creation. Additionally, he has experience in sales management and entrepreneurship, which complements his marketing expertise and enhances his ability to drive business growth.