Lisa Rico
About Lisa Rico
Lisa Rico is a marketing professional with extensive experience in field marketing, currently serving as the Americas Field Marketing lead at Anaplan since 2019 in San Diego, CA. She has held various marketing roles at companies such as Biz360, Websense, WebEx, SuccessFactors, and ILOG, Inc., and holds a Bachelor of Science in Business Administration from the University of Phoenix.
Work at Anaplan
Lisa Rico has been serving as the Americas Field Marketing professional at Anaplan since 2019. In this role, she is responsible for developing strategic go-to-market communication plans that align with Anaplan's business priorities and initiatives. Her work focuses on analyzing market trends and customer needs to create targeted marketing campaigns. Based in San Diego, CA, she has contributed to the company's marketing efforts for five years.
Previous Marketing Roles
Prior to her current position, Lisa Rico held various marketing roles across several organizations. She worked at Biz360 as Manager of Field Marketing for one year from 2004 to 2005. At Websense, she served as Customer Marketing Manager for six months in 2013, and later as Executive Programs Manager for another six months in 2014. Additionally, she was a Senior Field Marketing Manager at SuccessFactors from 2014 to 2015 and held a similar position at Apptio in 2016.
Education and Expertise
Lisa Rico studied at the University of Phoenix, where she earned a Bachelor of Science (BS) in Business Administration with a focus on Marketing. Her educational background supports her expertise in analyzing market trends and customer needs, enabling her to develop effective marketing strategies. She is skilled in collaborating with multiple stakeholders to determine audience interest, which enhances her ability to create targeted marketing campaigns.
Career Development
Lisa Rico's career includes significant roles that demonstrate her growth in the marketing field. She worked at WebEx as Senior Marketing Manager from 2010 to 2011 and later as Manager of Customer Adoption from 2007 to 2010. After her tenure at WebEx, she transitioned to Scripps Health as an EPIC Inpatient Clinical Documentation Credentialed Trainer from 2018 to 2019. Her diverse experience across various sectors has equipped her with a broad understanding of marketing dynamics.