Marcelo Medina
About Marcelo Medina
Marcelo Medina serves as the Country Manager for Spain and Portugal at Anaplan, bringing extensive experience in managing large accounts and B2B operations across the EMEA region. He has held various leadership roles in companies such as Data Systems International, Polycom, and Revionics, and is fluent in multiple languages, enhancing his effectiveness in international business development.
Current Role at Anaplan
Marcelo Medina serves as the Country Manager for Spain and Portugal at Anaplan, a position he has held since 2020. In this role, he oversees operations and strategic initiatives within the region, leveraging his extensive experience in business-to-business sales and account management. His leadership focuses on driving growth and enhancing client relationships, utilizing his expertise in IT sales and unified communications.
Previous Experience in Sales and Management
Before joining Anaplan, Marcelo Medina held various significant roles in sales and management across different organizations. He worked as the Regional Sales Director for Southern EMEA at Revionics from 2015 to 2020. Prior to that, he was the Sales Director for EMEA and LATAM at Data Systems International from 2011 to 2015. His career also includes a position as Business Development Manager at Polycom from 2007 to 2011, and he served as Sales Manager at Avalora SA from 2000 to 2002.
Education and Academic Background
Marcelo Medina studied at Universidad Politecnica de Madrid, where he earned his MBA from 2000 to 2002. His academic background provides him with a solid foundation in business principles, which he applies in his professional roles, particularly in sales and management.
Expertise in International Business Development
Marcelo Medina possesses expertise in managing large accounts and business-to-business operations across the EMEA region. He is skilled in public speaking and adept at simplifying complex information to effectively persuade and resolve issues. His fluency in Spanish, English, and French, along with proficiency in Italian and Portuguese, enhances his capability in international sales and business development.
Specialization in IT Sales and Telecommunications
Marcelo specializes in IT sales, telecommunications, and unified communications. His focus includes solutions such as IP telephony, data network infrastructure, and telepresence. He has a proven track record in new business development and channel management, contributing to his success in various sales leadership roles.