Michael Reardanz, Cmp, Citp
About Michael Reardanz, Cmp, Citp
Michael Reardanz is a Global Event Marketing Manager with over 15 years of experience in planning and managing high-profile events. He has held various marketing roles at companies such as JCPenney, Blue Yonder, and i2 Technologies, and has earned certifications as a Certified Meeting Professional and Certified Incentive Travel Professional.
Work at Anaplan
Michael Reardanz serves as the Global Event Marketing Manager at Anaplan, a position he has held since 2021. He operates in the San Antonio, Texas Metropolitan Area. In this role, he is responsible for planning and executing high-profile events that align with Anaplan's marketing objectives. His extensive experience in managing multi-million dollar events contributes to the effectiveness of Anaplan's global marketing strategy.
Previous Experience in Event Marketing
Before joining Anaplan, Michael Reardanz accumulated significant experience in event marketing. He worked at Blue Yonder as a Senior Marketing Events Specialist from 2015 to 2021, where he was involved in the planning and execution of various marketing events. His earlier roles include serving as Marketing & Events Manager at i2 Technologies from 2002 to 2009 and as an Account/Event Manager at Ulterior Motives International, Inc. from 2013 to 2014. These positions helped him develop a strong foundation in event management.
Education and Expertise
Michael Reardanz holds an MBA in Marketing from Texas A&M University-Commerce, which he completed between 2008 and 2010. He also earned a BBA in Marketing from Texas A&M University from 1993 to 1998. In addition to his degrees, he has achieved the Certified Meeting Professional (CMP) designation from the Events Industry Council in 2017 and the Certified Incentive Travel Professional (CITP) designation from the Society for Incentive Travel Excellence in 2019. His educational background supports his expertise in strategic marketing and event management.
Career Background
Michael Reardanz has over 15 years of experience in the event marketing industry. His career began at JCPenney as an Assistant Buyer from 1999 to 2000. He then transitioned to roles at i2 Technologies, where he served as Customer Reference Manager and later as Marketing & Events Manager. His experience also includes working as an Event Coordinator at Main Event Entertainment from 2011 to 2013. This diverse background has equipped him with the skills necessary to manage large-scale events and lead cross-functional teams.
Achievements in Event Management
Michael Reardanz is recognized for his strengths in strategic marketing campaigns and managing global cross-functional teams. His ability to communicate effectively has enabled him to direct large-scale events and projects successfully. His extensive experience in planning and managing high-profile events has established him as a competent professional in the event marketing field.