Nicole D.
About Nicole D.
Nicole D. is a Senior Web Experience Manager at Anaplan, with a background in digital marketing and content strategy. She has held various positions at notable companies, including AppDynamics and Salesforce, and has a strong track record in enhancing customer engagement and optimizing web experiences.
Current Role at Anaplan
Nicole D. serves as the Senior Web Experience Manager at Anaplan, a position she has held since 2021. In this role, she focuses on enhancing the digital experience for users through strategic web management. Her responsibilities include overseeing web properties, optimizing customer engagement, and implementing effective digital marketing strategies.
Previous Experience in Digital Marketing
Before joining Anaplan, Nicole D. held various roles in digital marketing. She worked at AppDynamics as a Digital Experience Strategist from 2019 to 2021 and as a Web Content Engineer from 2016 to 2019. Prior to that, she was a Content Strategist at Salesforce for 10 months in 2016 and a Website Content Writer at Sherry-Lehmann, Inc. from 2014 to 2016.
Achievements at Anaplan
At Anaplan, Nicole D. has made significant contributions to the company's digital strategy. She built and leveraged over 200 Pathfactory card promoters to enhance the customer journey. Additionally, she achieved a 438% year-over-year improvement in form conversion from organic traffic within her first year. She also managed the migration of all web properties from WordPress to Adobe Experience Manager, ensuring quality assurance and effective site taxonomy.
Education and Expertise
Nicole D. holds a Master of Music (MM) in Musical Theatre from the Boston Conservatory at Berklee and a Bachelor of Fine Arts (BFA) in Musical Theatre from Saint Mary's University of Minnesota. Her educational background complements her expertise in digital marketing, SEO optimization, and content strategy.
Guest Lecturing and Entrepreneurial Ventures
In addition to her professional roles, Nicole D. is a guest lecturer at UCLA, where she focuses on digital marketing, taxonomy, and tagging. She is also a co-founder of Creative Partner Productions, LLC, demonstrating her entrepreneurial skills alongside her career in digital marketing.