Phil Williams
About Phil Williams
Phil Williams is a Senior Manager of Marketing Operations at Anaplan, where he has worked since 2022. He has extensive experience in marketing operations, having held various positions at companies such as PayPal and Kronos, and he holds certifications in Eloqua.
Current Role at Anaplan
Phil Williams currently serves as the Senior Manager of Marketing Operations at Anaplan, a position he has held since 2022 in London, England. In this role, he manages a team of two and advises EMEA Marketing Management on best practices. He is responsible for implementing marketing campaigns that align with the company's strategic goals.
Previous Experience at Anaplan
Prior to his current role, Phil worked at Anaplan as the Marketing Operations Manager from 2020 to 2022. During his tenure, he contributed to the marketing operations team in London, focusing on optimizing processes and enhancing campaign effectiveness.
Career Background in Marketing Operations
Phil has extensive experience in marketing operations, having worked at various organizations. He was a Senior Marketing Operations Analyst at Kronos from 2014 to 2016 and served as the Marketing Automation Manager at PayPal from 2016 to 2020. His earlier roles include Marketing Automation Specialist at Rackspace Hosting and Email Marketing Manager at BetClic and Expekt.
Education and Certifications
Phil holds a BA (Hons) in Business & Marketing from the University of Sunderland, where he studied from 1996 to 1999. He has also achieved certifications as an Eloqua Product Master and Eloqua Marketing Luminary, demonstrating his expertise in marketing automation and campaign management.
Expertise in Marketing Automation
Phil possesses solid experience with Salesforce.com and has a proven track record in establishing and managing lead nurture, lead recycling, and acquisition campaigns using Eloqua. His focus on delivering a positive return on investment has been a key aspect of his marketing operations strategy.