Reanna Miranda Kalna
About Reanna Miranda Kalna
Reanna Miranda Kalna is the Director of Web Strategy at Anaplan, where she has worked since 2020. She has extensive experience in web marketing and optimization, having held various roles at companies such as AppDynamics, Docker, and Clustrix.
Work at Anaplan
Reanna Miranda Kalna serves as the Director of Web Strategy at Anaplan since 2020. In this role, she has developed and implemented a comprehensive web strategy aimed at enhancing Anaplan's global online presence. Her efforts focus on improving user engagement and conversion rates. Additionally, she played a key role in integrating localized web properties into Anaplan's main website, ensuring consistent branding and messaging across different regions. Kalna utilizes Anaplan's proprietary HyperblockTM technology to optimize web performance and support strategic business decisions.
Previous Experience in Online Marketing
Prior to her current position, Kalna held various roles in online marketing. She worked at AppDynamics as an Online Marketing Optimization Specialist from 2013 to 2014 and later as a Search Marketing Manager from 2014 to 2017. In these positions, she focused on SEO and PPC strategies to enhance the company's online visibility. Additionally, she served as the Senior Manager of Digital Web Strategy at AppDynamics from 2017 to 2018, where she further developed her expertise in web strategy.
Experience at Clustrix, Inc.
Kalna worked at Clustrix, Inc. from 2009 to 2013, where she held two positions. Initially, she served as a Marketing Communications Associate from 2009 to 2011, followed by her role as Marketing & Events Manager from 2011 to 2013. In these roles, she contributed to the company's marketing initiatives and event planning efforts, helping to establish Clustrix's brand presence in the market.
Education and Expertise
Reanna Miranda Kalna studied Business Administration with a concentration in Marketing at San Francisco State University, where she earned her B.S. degree. She also attended General Assembly, where she achieved a certification in Front End Web Development. This educational background provides her with a solid foundation in both marketing principles and web development skills, which she applies in her current role.
Career Background
Kalna began her career as a Marketing Representative at Uloop from 2007 to 2008. She then transitioned to Clustrix, Inc., where she gained valuable experience in marketing communications and event management. Her career progressed with various roles at AppDynamics, culminating in her leadership position in web strategy. She also worked at Docker, Inc. as Director of Web Marketing from 2018 to 2020, further enhancing her expertise in web marketing before joining Anaplan.