Reginald Twigg, Ph.D.
About Reginald Twigg, Ph.D.
Reginald Twigg, Ph.D., serves as the Consumer Industry Market Manager at Anaplan, where he leverages his extensive expertise in go-to-market strategies for integrated business planning in the Consumer Industry. With a strong background in enterprise applications and a history of leadership roles in product marketing across various sectors, he focuses on creating effective market messages that address customer needs.
Current Role at Anaplan
Reginald Twigg, Ph.D., serves as the Consumer Industry Market Manager at Anaplan since 2023. In this role, he focuses on defining and executing go-to-market strategies specifically tailored for integrated business planning offerings within the Consumer Industry. His responsibilities include merchandise financial planning and trade promotion management, aiming to enhance sales growth through effective market messaging.
Previous Experience in Product Marketing
Prior to his current position, Reginald Twigg held various roles in product marketing across multiple organizations. He worked at ABBYY as Director of Product Marketing from 2018 to 2021 and later as Director of Product and Industry Solutions Marketing for Supply Chain from 2021 to 2022. His tenure at UnitedHealth Group as Director of Product Marketing spanned from 2015 to 2017, and he also served as Product Marketing Manager at Printronix from 1997 to 2000.
Educational Background
Reginald Twigg earned a Bachelor of Arts in Business/Corporate Communication from the University of Southern California, studying from 1983 to 1987. He then pursued a Master's degree in Speech Communication at the University of Utah from 1987 to 1990. His academic journey culminated in a Ph.D. in Communication from the University of Utah, which he completed from 1990 to 1997.
Expertise in Market Strategies
Reginald Twigg possesses deep expertise in creating market-winning messages that address customer pain points. His focus on simplicity and conciseness in messaging aims to drive sales growth. He has a strong background in enterprise applications, particularly in artificial intelligence, machine learning, and cloud-based solutions, which enhances his ability to develop effective go-to-market strategies.
Certifications and Professional Development
Reginald Twigg is certified in Pragmatic Marketing and PCMI, which emphasizes best practices in software and SaaS product management and marketing. This certification supports his extensive experience in product marketing and his ability to implement successful marketing strategies across various sectors.