Rosina Calvert, MSc (She/Her)
About Rosina Calvert, MSc (She/Her)
Rosina Calvert is a Senior UX Researcher at Anaplan, where she has worked since 2020. She specializes in user intent analysis and employs ethnographical insights to improve research methodologies.
Work at Anaplan
Rosina Calvert has been employed at Anaplan as a Senior UX Researcher since 2020. In this role, she applies ethnographical insights to improve user research methodologies. Her work involves understanding user intent, goals, and motivations through interviews, which informs the design and functionality of Anaplan's products. Calvert focuses on enhancing user experiences by utilizing qualitative data to guide product development.
Previous Experience at Receipt Bank
Before joining Anaplan, Rosina Calvert worked at Receipt Bank as a UX Researcher from 2019 to 2020. During her tenure, she contributed to user experience research initiatives that aimed to optimize the platform's usability. Her experience at Receipt Bank helped her develop skills in user-centered design and behavioral analysis.
Education and Expertise
Rosina Calvert holds two Master's degrees. She studied Psychology at Arden University, where she gained insights into human behavior and cognitive processes. Additionally, she earned a Master's degree in Marketing from the University of the West of England. This educational background supports her expertise in understanding user motivations and conducting effective user research.
Research Methodologies and Specializations
Calvert specializes in conducting behavioral analysis by employing System 1 contextual actions and System 2 thinking. This dual approach allows her to capture both instinctual and reflective user behaviors, enhancing the depth of her research findings. Her focus on ethnographical insights further strengthens her methodologies, providing a comprehensive understanding of user experiences.