Sarah Murphy
About Sarah Murphy
Sarah Murphy is a Senior Director of Demand Generation at Anaplan, where she focuses on maximizing customer acquisition and activation. She has extensive experience in marketing and demand generation, having held various roles at companies such as Cengage, Fidelity Investments, and CerconeBrownCompany.
Current Role at Anaplan
Sarah Murphy serves as the Senior Director of Demand Generation at Anaplan, a position she has held since 2022. In this role, she focuses on maximizing acquisition and activation among key audiences. She specializes in building high-performing teams to drive demand generation efforts, contributing to the overall growth and success of the company.
Previous Experience in Marketing
Before joining Anaplan, Sarah held several significant positions in marketing and account management. She worked at Cengage as the Senior Director of Integrated Marketing Campaigns from 2018 to 2022. Prior to that, she was the Director of Segment Marketing at Fidelity Investments for six months in 2018 and served as a Senior Account Supervisor at Fidelity from 2015 to 2018.
Early Career Background
Sarah's career began at Frause, where she worked as an Account Executive from 2007 to 2010. She then transitioned to Regan Communications as a Senior Account Manager for one year in 2010. Following this, she joined CerconeBrownCompany as an Account Supervisor, where she worked for four years from 2011 to 2015 in the Greater Boston Area.
Education and Academic Background
Sarah Murphy studied at the University of Tennessee, Knoxville, where she earned a Bachelor of Science degree in Public Relations. Her educational background has provided her with a solid foundation for her career in marketing and demand generation.
Achievements in Demand Generation
At Anaplan, Sarah developed innovative channel strategies that significantly enhanced customer engagement and retention. Her expertise in demand generation has been instrumental in driving successful marketing initiatives and building effective teams.