Serena Famalette
About Serena Famalette
Serena Famalette is a Senior Public Relations Manager at Anaplan, where she has worked since 2021. She has extensive experience in public relations, particularly in the B2B technology and enterprise software sectors, with a career that includes various roles at Weber Shandwick and other organizations.
Work at Anaplan
Serena Famalette has been serving as the Senior Public Relations Manager at Anaplan since 2021. In this role, she has contributed to the development and execution of public relations strategies tailored for the enterprise software sector. Her work is based in San Francisco, California, where she has been instrumental in enhancing Anaplan's public image and communication efforts.
Previous Experience in Public Relations
Prior to her current position, Famalette held various roles at Weber Shandwick, including Senior Account Executive and Manager. She also worked as a Public Relations Manager at Anaplan from 2019 to 2021. Her experience spans several companies and roles, showcasing her extensive background in public relations, particularly in the B2B technology and enterprise software sectors.
Education and Expertise
Famalette studied at the University of San Diego, where she earned a Bachelor of Arts in Communication Studies with a Marketing Minor from 2011 to 2014. She also attended Comillas Pontifical University, achieving a GPA of 3.78 in Communication and Media Studies, Marketing in 2012. Her educational background provides a solid foundation for her expertise in public relations and marketing.
Early Career and Internships
Famalette began her career with various internships, including a Fund Development Intern position at The Old Globe and a Corporate Communications Intern role at Weber Shandwick. She also gained experience as a Personal Assistant at Nordstrom and worked as a Dispatcher at Matson Alarm. These early roles contributed to her understanding of communication and public relations.
Comprehensive Public Relations Experience
With extensive experience in public relations, Famalette has worked across different sectors, including retail and technology. Her roles have included Associate PR Manager at Pottery Barn and multiple positions at Weber Shandwick, where she advanced from Assistant Account Executive to Senior Account Executive. This diverse experience has equipped her with a comprehensive skill set in managing public relations strategies.