Viji Doraiswamy
About Viji Doraiswamy
Viji Doraiswamy serves as the Vice President of Industry and Solutions Marketing at Anaplan, focusing on integrated marketing plans and sales enablement. With extensive experience in the tech sector, she has held various marketing leadership roles at companies such as SAP Ariba and Icertis.
Work at Anaplan
Viji Doraiswamy serves as the Vice President of Industry and Solutions Marketing at Anaplan, a position she has held since 2023. In this role, she focuses on developing comprehensive integrated marketing plans and sales enablement strategies. Her work is centered in the Bay Area, California, where she leverages her extensive experience in the tech sector to drive marketing initiatives.
Previous Experience at SAP Ariba
Before joining Anaplan, Viji Doraiswamy held multiple roles at SAP Ariba. She served as the Senior Director of Industry Marketing for six months in 2021 and as the Chief of Staff in the CMO Office for Intelligent Spend Management from 2020 to 2021. Additionally, she was the Director of Procurement Solutions Marketing from 2014 to 2016 and the Senior Director of Integrated Marketing/Portfolio Marketing for Procurement Solutions from 2017 to 2020. Her tenure at SAP Ariba spanned various aspects of marketing and product strategy.
Education and Expertise
Viji Doraiswamy earned her MBA from Carnegie Mellon University - Tepper School of Business, where she studied Marketing, Strategy, and Organizational Behavior from 2008 to 2010. She also holds a Bachelor of Engineering degree in Electrical and Electronics from the University of Madras, which she completed from 1999 to 2003. Her educational background supports her expertise in crafting effective product positioning and messaging strategies.
Career Background
Viji Doraiswamy began her career as an Analyst at Infosys Technologies Ltd, where she worked for five years from 2003 to 2008. She has also held various internships, including a Marketing Intern position at Medrad in 2009 and an Associate Alliance Manager Intern role at VMware. Her early experiences contributed to her understanding of customer support and market development.
Industry Engagement and Networking
Viji Doraiswamy actively participates in speaking engagements at industry events, showcasing her expertise and insights in marketing and technology. She possesses a robust network within the tech sector, which she leverages to foster business growth and drive collaboration across cross-functional teams.