Laurel Williams
About Laurel Williams
Laurel Williams is a Demand Generation Manager with extensive experience in marketing and online strategy. She has worked at A.W. Chesterton Company and Anaqua, and has held various marketing roles at Thomson Financial and Discover New England.
Current Role at Anaqua
Laurel Williams serves as the Demand Generation Manager - Corporations at Anaqua, a position she has held since 2021. In this role, she focuses on developing and implementing strategies to drive demand for corporate solutions. Her work is based in Boston, Massachusetts, where she has contributed to the growth and visibility of the company's offerings in the intellectual property management sector.
Previous Experience at A.W. Chesterton Company
Prior to her current role at Anaqua, Laurel Williams worked at A.W. Chesterton Company as the Demand Generation and Online Marketing Manager starting in 2018. She also held the position of Website & Content Manager at the same company from 2014 to 2018. During her tenure, she was responsible for enhancing the company's online presence and marketing initiatives in Groveland, Massachusetts.
Marketing Leadership at Thomson Financial
Laurel Williams has extensive experience in marketing leadership roles at Thomson Financial. She worked there in various capacities, including Director of Marketing / Distributor Relations for The Investext Group from 1994 to 1996, and Director of Content Development / Client Support for The Investext Group from 1997 to 1999. Her roles involved overseeing marketing strategies and client relations in Boston, Massachusetts.
Education in Journalism
Laurel Williams earned a Bachelor of Arts degree in Journalism from The George Washington University. This educational background has informed her approach to marketing and content development throughout her career, providing her with a strong foundation in communication and media.
Career Progression in Marketing
Laurel Williams has built a diverse career in marketing, beginning as a Marketing Manager for the CORIS Division at Thomson Financial from 1989 to 1991. She continued to advance her career with roles such as Marketing Manager - Investext from 1991 to 1993 and Marketing Director at Discover New England from 2009 to 2014. Her varied experiences have equipped her with a comprehensive understanding of demand generation and marketing strategies.