Saravanan Pandurangan
About Saravanan Pandurangan
Saravanan Pandurangan is a Senior Digital Marketer with extensive experience in building relationships with industry influencers and managing data-driven lead generation campaigns. He has worked at various companies, including Vembu Technologies and Kissflow, and currently serves at Animaker Inc.
Work at Animaker
Saravanan Pandurangan has been serving as a Senior Digital Marketer at Animaker Inc. since 2021. In this role, he focuses on enhancing brand value through strategic digital marketing initiatives. His responsibilities include building relationships with influencers, analysts, industry experts, and advertising vendors. This position allows him to leverage his extensive experience in digital marketing to drive effective campaigns.
Previous Experience in Digital Marketing
Before joining Animaker, Saravanan worked at Vembu Technologies in various capacities from 2014 to 2021. He started as a Digital Marketing Executive, later progressed to Digital Marketing Specialist, and then served as a Digital Marketing Analyst. His tenure at Vembu Technologies provided him with a solid foundation in digital marketing strategies and analytics. Additionally, he worked at Kissflow as a Search Engine Optimization Specialist for nine months in 2021.
Education and Expertise
Saravanan holds a Bachelor of Engineering (BE) in Electronics and Communication Engineering from Anna University, which he completed from 2010 to 2014. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing Management from the University of Madras from 2015 to 2017. His educational background complements his expertise in digital marketing, particularly in data-driven lead generation campaigns.
Digital Marketing Skills and Tools
Saravanan specializes in creating and managing data-driven lead generation campaigns utilizing SEO and SEM/PPC advertisements across platforms such as Google, Bing, Facebook, and LinkedIn. He possesses skills in data analysis to identify trends and patterns that inform business decisions. His proficiency extends to various digital marketing tools, including Ahrefs, SEMrush, WEBCEO, Google Search Console, and Bing Webmaster Tool.
Personal Projects and Continuous Learning
In addition to his professional work, Saravanan has authored a personal website, www.searchrankingtips.com, where he shares insights on digital marketing. He is committed to staying current with major search engine algorithms and updates, demonstrating his dedication to continuous learning and adaptation in the ever-evolving field of digital marketing.