Feras Masoud
About Feras Masoud
Feras Masoud is the Regional Channel Manager for the Middle East, Turkey, and Africa at Anomali, based in Dubai, UAE. He has extensive experience in channel management, having previously worked at Infoblox, Ixia, Limelight Networks, Polycom, Hewlett Packard, Nortel, Marconi, and Gulf Stars Technology Group.
Current Role at Anomali
Feras Masoud currently holds the position of Regional Channel Manager, Middle East Turkey & Africa at Anomali. In this role since 2021, he is based in Dubai, United Arab Emirates. He has developed a comprehensive channel partner and distribution landscape strategy for the region. His responsibilities include aligning channel goals with the META Regional Director, Sales, and Solutions Architect team. He also manages relationships with channel partners, builds business plans, executes sales and presales training, provides channel marketing support, and tracks sales pipeline and bookings against quotas.
Previous Experience at Infoblox
From 2018 to 2021, Feras Masoud served as the Regional Channel Manager, Middle East & Africa at Infoblox, based in Dubai, United Arab Emirates. During his three-year tenure, he was responsible for overseeing channel partnerships and driving sales strategies within the region. His experience at Infoblox further solidified his expertise in regional channel management.
Roles at Ixia and Limelight Networks
Feras Masoud held the position of Regional Channel Manager, Middle East at Ixia from 2016 to 2018 for two years in Dubai, United Arab Emirates. Prior to that, he was the Regional Channel Manager, MENA at Limelight Networks from 2014 to 2016, also based in Dubai. In these roles, he honed his skills in managing regional channel strategies, partner relationships, and sales initiatives.
Early Career and Education
Feras Masoud began his career at Marconi as a Senior Systems Engineer, Middle East, from 2000 to 2004. He later joined Nortel as a Senior Network Architect from 2004 to 2007, followed by a role as Sales Manager, Gulf Region, from 2007 to 2009. He also gained experience at Hewlett Packard as a Consulting Services Sales Manager, Technology Services, Middle East from 2009 to 2011. Masoud holds a Bachelor's degree in Computer Engineering from King Saud University, where he studied from 1989 to 1994.
Channel Strategies and Partner Management
Throughout his career, Feras Masoud has been instrumental in developing and executing channel strategies. At Anomali, he notably built up the company's Managed Security Service Provider (MSSP) strategy. He frequently aligns channel goals with sales and solutions teams, ensuring a cohesive approach. Masoud's work includes providing training sessions, marketing support, and detailed tracking of sales performance, which have all been critical in driving Anomali's adoption across the META region.