Brahim Samhoud
About Brahim Samhoud
Brahim Samhoud is the President EMEA with a background in B2B marketing, focusing on integrating digital awareness and AI in marketing strategies.
Brahim Samhoud EMEA President
Brahim Samhoud serves as the President for the Europe, Middle East, and Africa (EMEA) region. In this role, he is responsible for overseeing operations and driving strategic initiatives across multiple markets. His leadership is grounded in four core values that guide his approach to success. Through his role, Brahim focuses on integrating innovative marketing methodologies to strengthen the company's position in the EMEA region.
B2B Marketing Background Brahim Samhoud
Brahim Samhoud has a robust background in B2B marketing, underpinned by a deep understanding of market dynamics and customer engagement strategies. His experience spans various aspects of business-to-business marketing, including digital outreach, programmatic advertising, and lead generation. This expertise allows him to develop and implement marketing strategies that effectively serve the needs of B2B clients.
Enhanced Intent Solution Initiatives
Brahim Samhoud played a pivotal role in the launch of Enhanced Intent. This multilingual solution leverages AI and human-verified intent data to provide insights into buyer behavior. Enhanced Intent aims to elevate the precision and effectiveness of marketing campaigns by integrating AI-driven analysis with human oversight, ensuring the data used is both accurate and actionable.
Advocacy for AI in Programmatic Advertising
Brahim Samhoud advocates for the use of artificial intelligence to enhance programmatic advertising. He believes AI can transform advertising by optimizing ad placements and targeting strategies, leading to more efficient and effective marketing efforts. His commitment to AI integration is demonstrated through his initiatives to incorporate advanced technologies in advertising to achieve better results.
Data-Driven Marketing and Personalization
Brahim Samhoud emphasizes the importance of data-driven decisions in marketing. He supports the use of intent data to align content with various stages of the buyer journey. Additionally, he promotes personalization at scale, ensuring that marketing strategies are tailored to meet the specific needs of different customer segments. By leveraging detailed data analysis, Brahim ensures that marketing efforts are both relevant and impactful.