Caela Truman
About Caela Truman
Caela Truman is a Sales Director at Anteriad, where she has worked since 2022 in London, England. She possesses extensive experience in digital strategy, performance marketing, and B2B demand generation, particularly within the technology and finance sectors.
Work at Anteriad
Caela Truman has served as Sales Director at Anteriad since 2022. In this role, she is responsible for leading sales initiatives and strategies within the organization. Anteriad is known for its focus on digital marketing solutions, and Truman's expertise in performance marketing aligns with the company's objectives. Her tenure at Anteriad has contributed to the company's growth in the competitive landscape of digital marketing.
Education and Expertise
Caela Truman holds a Master's degree in International Media Business from the University of Westminster. She also earned a Bachelor's degree in Mass Communication/Media Studies from York St. John University. Her educational background supports her expertise in digital strategy and performance marketing. Truman specializes in B2B demand generation, particularly within the technology and finance sectors, utilizing her academic knowledge to enhance marketing campaigns.
Background
Truman's career began at The Deltic Group, where she worked as a Sales Associate and later as an Event Coordinator - Sales. She transitioned to Transmission, where she held various roles, including Account Executive, Account Manager, and Senior Account Executive. In 2021, she joined Madison Logic as a Strategic Customer Success Manager, EMEA, before briefly serving as a Relationship Manager, Agency (EMEA). Her diverse experiences have equipped her with a strong foundation in B2B media planning and sales.
Achievements
Throughout her career, Caela Truman has demonstrated a strong ability to scale digital strategies and enhance marketing performance. She has successfully leveraged unique signaling data and digital technology to improve marketing campaigns. Her history of success in B2B media planning, buying, and selling highlights her effectiveness in driving results in the marketing sector. Truman's contributions have been particularly impactful in the technology and finance industries.