Carissa M.
About Carissa M.
Carissa M. serves as the Director of Marketing Operations & Sales Development at Anteriad, a position she has held since 2023. With a background in marketing and operations, she has accumulated diverse experience across several companies, including SharpSpring and MO Pros.
Current Role at Anteriad
Carissa M. serves as the Director of Marketing Operations & Sales Development at Anteriad since 2023. In this role, she is responsible for overseeing marketing operations and developing sales strategies. Her focus includes optimizing marketing processes and enhancing sales development initiatives to drive business growth.
Previous Experience in Marketing Operations
Carissa M. has extensive experience in marketing operations, having worked at various companies in this capacity. She held the position of Marketing Operations Manager at Talon.One from 2022 to 2023. Prior to that, she was a Marketing Operations Specialist at Stream from 2021 to 2022 and a Product Marketing/Tech Partnerships professional at SharpSpring from 2018 to 2019.
Education and Marketing Background
Carissa M. earned her Bachelor's degree in Marketing from the University of Florida, where she studied from 2012 to 2016. Her academic background laid the foundation for her career in marketing, leading to various roles in the industry.
Achievements in Campaign Management
Carissa M. successfully launched an integrated campaign management framework that encompasses events, advertising, website, email, content syndication, and account-based marketing. This initiative demonstrates her ability to manage comprehensive marketing strategies effectively.
Contributions to Lead Scoring and Optimization
Carissa M. developed and implemented an Account Scoring model that utilizes Ideal Customer Profile data and contact-level lead scoring. This model automates 'Hot Account' signal detection. Additionally, she optimized paid channels based on sales feedback, resulting in a tripling of pipeline creation and reduced costs.