Christopher Pickering
About Christopher Pickering
Christopher Pickering is an experienced executive in customer acquisition and retention solutions, currently serving as Executive Vice President at Anteriad and Owner of Curated Audio. He has over two decades of experience in database marketing and list brokerage, holding various leadership roles at MeritB2B and LPi.
Work at Anteriad
Christopher Pickering holds the position of Executive Vice President - Customer Acquisition & Retention Solutions at Anteriad. He has been with the company since 2022, contributing to its strategic initiatives in customer engagement and retention. His role involves overseeing the development and implementation of solutions aimed at enhancing customer acquisition strategies.
Current Roles and Responsibilities
In addition to his role at Anteriad, Christopher Pickering is the Owner of Curated Audio, a position he has held since 2023. He also serves as Executive Vice President of List Brokerage & Database Marketing at MeritB2B, a role he has maintained since 2000. Furthermore, he is the Director at LPi, a position he has held since 2023. His extensive experience in database marketing and customer acquisition spans over two decades.
Education and Expertise
Christopher Pickering completed his Bachelor of Arts in Journalism/Advertising at The Ohio State University from 1985 to 1990. He then pursued an MBA in Marketing and Strategic Management at the University of Illinois Chicago from 1998 to 2000. His educational background supports his expertise in marketing strategies and customer engagement.
Professional Background
Before his current roles, Christopher Pickering worked as a list broker at Direct Media, where he gained experience in database management. He also managed database and merge/purge projects at Direct Marketing Technology. His previous position as Marketing Manager at Discover Financial Services provided him with a strong foundation in marketing management.
Board Membership
Christopher Pickering serves as a member of the Board of Directors at Liturgical Publications, Inc. This role allows him to contribute to the governance and strategic direction of the organization, leveraging his extensive experience in marketing and customer acquisition.