Johanna Higgleton
About Johanna Higgleton
Johanna Higgleton serves as the VP of Data & Privacy at Anteriad, where she focuses on data quality and tailored data solutions. With extensive experience in privacy and data operations, she has held various roles in the industry since 2007.
Current Role at Anteriad
Johanna Higgleton currently serves as the Vice President of Data & Privacy at Anteriad, a position she has held since 2022. In this role, she focuses on overseeing data quality and privacy initiatives within the organization. Her responsibilities include developing and implementing strategies that ensure compliance with data regulations and enhance the quality of data solutions offered to clients. Her leadership in this area is crucial for maintaining the integrity of data operations.
Previous Experience at Anteriad
Prior to her current role, Johanna Higgleton worked at Anteriad as the Director of Privacy and Data Operations from 2016 to 2022. During her six years in this position, she was instrumental in managing data operations and privacy strategies. Her work contributed to the development of robust data solutions tailored to meet client needs, reinforcing the company's commitment to data integrity and compliance.
Background in Data Solutions
Johanna Higgleton has a strong background in data solutions, having worked in various capacities across different organizations. Before her tenure at Anteriad, she was the Head of Data Sales for Global Data Solutions at The Blueberry Wave from 2013 to 2014. Additionally, she served as an Account Director at mardevdm2 from 2009 to 2012, where she gained valuable experience in managing client relationships and data-driven projects.
Experience in Direct Marketing
Johanna Higgleton has experience in direct marketing, having worked at Market Location Ltd from 2014 to 2016. In this role, she focused on B2B and B2C direct marketing solutions. Her expertise in this area complements her data operations skills, allowing her to create tailored marketing strategies that leverage data effectively.
Specialization in Data Quality
Johanna Higgleton specializes in ensuring data quality within B2B and global data solutions. Her focus on data integrity is evident in her work across various roles, where she has developed bespoke data and lead generation solutions tailored to meet specific client needs. This specialization is a key aspect of her professional profile, highlighting her commitment to enhancing data-driven decision-making.