Justin Baan Hofman
About Justin Baan Hofman
Justin Baan Hofman is a Data Analyst with over 14 years of experience at Anteriad and 8 years at MeritDirect. He has a background in Business Administration and has worked in various roles related to data analysis and marketing data integration.
Work at Anteriad
Justin Baan Hofman has served as a Data Analyst at Anteriad since 2010. In this role, he focuses on solving challenges in the data, digital, and analytics space. He utilizes advanced database technology platforms to create and export data-driven marketing campaigns. His work involves integrating marketing data from both online and offline datasets, contributing to a comprehensive 360º customer view.
Current Role at MeritDirect
In addition to his position at Anteriad, Justin has been a Data Analyst at MeritDirect since 2016. Located in Littleton, CO, he continues to leverage his expertise in data analysis to support marketing initiatives. His role at MeritDirect complements his work at Anteriad, allowing him to further develop his skills in data-driven marketing strategies.
Previous Experience in Data Analysis
Before joining MeritDirect, Justin worked at Dovetail The Marketing Database Company from 2010 to 2016 as a Data Analyst and Account Manager. His earlier experience includes a position at Mail Masters of Colorado, Inc. from 2002 to 2009 as an Account Manager - Data Processor. These roles provided him with a solid foundation in data analysis and account management.
Educational Background
Justin studied at Colorado Christian University, where he earned a Bachelor of Science degree in Business Administration with a focus on Computer Information Systems (CIS). His education spanned from 1996 to 2000, equipping him with essential knowledge and skills applicable to his career in data analysis and marketing.
Technical Skills and Tools
Justin utilizes the Dovetail Application to enable marketers to analyze multi-dimensional prospect and customer data. His expertise in advanced database technology platforms enhances his ability to create effective marketing campaigns. He emphasizes the importance of technology in solving data-related challenges and improving analytics outcomes.