Max Elvin
About Max Elvin
Max Elvin serves as the Sales Director for EMEA at Anteriad, where he has worked since 2021. He has extensive experience in sales and media, particularly in the tech sector, and specializes in intent-driven content syndication.
Work at Anteriad
Max Elvin has served as Sales Director for the EMEA region at Anteriad since 2021. In this role, he focuses on driving sales initiatives and developing strategies that align with the company's objectives in the European, Middle Eastern, and African markets. His expertise in intent-driven content syndication, which does not rely on cookies, positions him to address the evolving needs of clients in a privacy-conscious environment.
Previous Experience in Sales
Prior to joining Anteriad, Max Elvin accumulated extensive experience in sales across various organizations. He worked at Future Publishing as a Senior Sales Executive from 2002 to 2006. He briefly held the position of European Agency Sales Manager at VNU Business Media in 2007. From 2007 to 2021, he served as European Agency Sales Director and later as International Sales Director at NetMediaGroup, where he honed his skills in generating sales demand and working with media agencies.
Education and Expertise
Max Elvin studied at The Corsham School from 1982 to 1996, followed by a Bachelor's degree in Philosophy from the University of Reading from 1997 to 2000. His educational background complements his professional experience, particularly in understanding diverse industry and persona data profiles. He specializes in ABM/TAL targeting capabilities, leveraging a highly trusted and compliant data set ranked in the top 1% globally for privacy and compliance by Neutronian in 2023.
Sales Strategies and Techniques
Max Elvin employs a rigorous TripleCheck QC process for all leads, ensuring that any leads that do not meet specifications are replaced without question. His approach focuses on generating sales demand from buying groups, including C-Suite executives, utilizing a data set that emphasizes privacy and compliance. He is also an approved member of IAB Europe’s Transparency and Consent framework, further demonstrating his commitment to ethical sales practices.