Kim Masterson
About Kim Masterson
Kim Masterson is the Director of Product Marketing at Anvyl, with extensive experience in product marketing across various companies.
Current Role at Anvyl
Kim Masterson is the Director of Product Marketing at Anvyl, a position he has held since 2022. Based in San Diego, California, Kim has spearheaded significant projects including implementing a brand refresh and launching a streamlined website within the first nine months. He is also responsible for building and maintaining a cross-functional go-to-market program and has led the update of product positioning and messaging.
Previous Experience at Okendo
Before joining Anvyl, Kim Masterson served as the Director of Product Marketing at Okendo. His tenure at Okendo lasted from 2021 to 2022, where he spent 11 months enhancing the company's product marketing strategies. His contributions included refining the go-to-market processes and aligning product messaging with market demands.
Work at Zingle, a Medallia Company
Kim Masterson worked as the Director of Product Marketing at Zingle, a Medallia Company, from 2020 to 2021. During his year-long tenure in Carlsbad, California, he was instrumental in driving product marketing initiatives that supported business growth. His roles included developing marketing strategies and improving customer engagement through targeted messaging.
Education and Qualifications
Kim Masterson earned his Bachelor of Science in Business Management from San Francisco State University. Additionally, he has a Certificate in Public and Media Relations from the University of Sydney. These academic achievements provided him with a solid foundation in both business and communications, which he applied throughout his varied career.
Career at CalAmp Corp. and Lytx, Inc.
Kim Masterson held the position of Product Marketing Manager at CalAmp Corp. from 2013 to 2017, working out of Carlsbad, California. He later served as Senior Product Marketing Manager at Lytx, Inc. in San Diego, CA, from 2017 to 2020. In both roles, he focused on enhancing product marketing strategies and contributed to sustaining profitable growth. His efforts at these companies underscored his capability in managing product marketing functions effectively.