Benjamin Bauch
About Benjamin Bauch
Benjamin Bauch is a UX/UI Research & Development professional at Anytime Digital Marketing in San Diego, California. He specializes in conducting comprehensive UX research and developing strategies that integrate design principles with marketing techniques.
Work at Anytime Digital Marketing
Benjamin Bauch has been employed at Anytime Digital Marketing since 2020, serving in the role of UX/UI Research & Development. In this position, he focuses on integrating UX/UI principles with sales promotion techniques to improve the effectiveness of marketing campaigns. His work involves conducting comprehensive UX research, which includes user interviews, surveys, and usability testing to gather insights that inform design processes.
Education and Expertise
Benjamin Bauch holds a Bachelor's of Arts (B.A.) in Political Science and Government from UC Irvine, where he studied from 2016 to 2019. He also earned an Associate of Arts (A.A.) in Economics from Mira Costa College, completing his studies there from 2010 to 2013. His educational background supports his expertise in various areas, including UX research, wireframing, and search engine optimization (SEO), which enhances the visibility of digital content.
Background
Benjamin Bauch has a diverse educational background, having studied both Political Science and Economics. His academic journey includes three years at Mira Costa College followed by three years at UC Irvine. This foundation has equipped him with analytical skills that he applies in his current role in UX/UI research and development.
Research and Development Skills
In his role, Benjamin Bauch conducts comprehensive UX research using various methods, such as user interviews, surveys, and usability testing. He is proficient in wireframing and creating detailed interactive prototypes, which serve as blueprints for final products. Additionally, he utilizes lean startup methodology to prioritize an iterative design process, emphasizing rapid prototyping and continuous feedback.
Marketing Strategy Development
Benjamin Bauch has developed strategies that combine UX/UI principles with sales promotion techniques. This integration aims to enhance the effectiveness of marketing campaigns at Anytime Digital Marketing. His approach focuses on understanding user needs and behaviors to inform design decisions that drive engagement and conversion.