Blair Donovan
About Blair Donovan
Blair Donovan is the Shopping Editor, Style at Apartment Therapy Media, with a background in copywriting and journalism.
Blair Donovan's Role at Apartment Therapy Media
Blair Donovan has been serving as the Shopping Editor, Style at Apartment Therapy Media since 2021. In this role, she is responsible for curating and editing content related to style and shopping, aimed at helping readers make informed purchasing decisions. Her work contributes to the broader editorial mission of Apartment Therapy to inspire and inform readers about home and lifestyle improvements.
Professional Experience at Macy's
Before joining Apartment Therapy Media, Blair Donovan worked at Macy's as a Copywriter from 2019 to 2021. Based in New York, New York, she was involved in creating compelling copy for various marketing materials, including product descriptions, promotional content, and customer communications. Her role required a keen eye for detail and the ability to write in a tone that resonated with Macy's diverse customer base.
Roles at Brides.com and CountryLiving.com
Blair Donovan gained substantial experience in writing and SEO during her tenure at Brides.com and CountryLiving.com. At Brides.com, she worked as an SEO Writer from 2017 to 2019, focusing on optimizing content for better search engine visibility. In 2019, she served as a Staff Writer at CountryLiving.com for five months, where she contributed to various editorial pieces, enhancing her skills in content creation for a lifestyle audience.
Educational Background
Blair Donovan holds a double major in Journalism and Professional Writing from Miami University, where she studied from 2013 to 2017. She also attended Sacred Heart Academy from 2009 to 2013. Her academic background laid the foundation for her career in writing and editing, providing her with the necessary skills in research, reporting, and effective communication.
Internships and Early Career
Blair Donovan's career began with several internships that helped her develop a strong foundation in editorial and marketing roles. She interned as an Editorial Intern at REDBOOK Magazine and SheFinds Media in 2016 and 2017, respectively, in the Greater New York City Area. She also served as a Marketing and Communications Intern at Kindred Healthcare in Louisville, Kentucky, and as a National Contributing Writer for Her Campus Media. Each of these experiences contributed to her diverse skill set in both print and digital media.