Janelle Hawthorne
About Janelle Hawthorne
Janelle Hawthorne is the Executive Director of Brand Planning & Activation at Apartment Therapy Media, with extensive experience in media and project management.
Current Role at Apartment Therapy Media
Janelle Hawthorne serves as the Executive Director of Brand Planning & Activation at Apartment Therapy Media. In this role since 2018, Janelle operates within the New York City Metropolitan Area. Her responsibilities include overseeing brand strategies and activation projects for a leading media platform that focuses on home design and décor. Janelle's work involves close collaboration with various departments to ensure cohesive brand messaging and effective project execution.
Experience at Clique
Before her tenure at Apartment Therapy Media, Janelle Hawthorne worked at Clique from 2017 to 2018. During this time, she held dual roles as Project Manager and Client Services Manager in the Greater New York City Area. Her duties included managing client relationships and overseeing project timelines and deliverables. This position allowed her to refine her skills in project management and client servicing, laying the groundwork for her subsequent roles.
Role at Condé Nast
From 2015 to 2017, Janelle Hawthorne was a Producer at WIRED Brand Lab, a division of Condé Nast. In this capacity, she was responsible for producing branded content that aligned with WIRED's editorial standards. Her role involved coordinating with both internal teams and external clients to create compelling, technologically centered branded content. This experience enriched her expertise in media production and brand storytelling.
Position at Haymarket Media Group
Janelle Hawthorne's career also includes a four-year tenure at Haymarket Media Group from 2011 to 2015, where she was a Producer for Special Projects. Working in the Greater New York City Area, she handled various specialized media projects that required advanced planning and execution. Her role reinforced her capabilities in project management and media production.
Educational Background
Janelle Hawthorne has a robust educational background. She attended Purchase College, SUNY, where she pursued studies in Journalism and Women's Studies, earning a Bachelor of Arts from 2007 to 2011. Additionally, she studied at London Metropolitan University in an International Program, which has contributed to her global perspective in media and brand planning.