Laina Zissu
About Laina Zissu
Laina Zissu is the Director of Programmatic Partnerships at Apartment Therapy Media, with a background in programmatic ad sales and marketing roles at Forbes, Yelp, Harper's BAZAAR, and ELLE Magazine.
Title
Laina Zissu holds the position of Director, Programmatic Partnerships at Apartment Therapy Media. In this role, she leads efforts to develop and implement programmatic revenue strategies that align with the overarching goals of the sales leadership. Her work involves collaborating closely with sales teams to enhance client engagement through tailored programmatic solutions.
Company
Laina Zissu has been a key team member at Apartment Therapy Media since 2018. The company based in the New York City Metropolitan Area, focuses on home decor and interior design content. Laina's role as Director, Programmatic Partnerships underscores her value in driving the company's programmatic revenue and client engagement schemes.
Previous Work Experience
Laina Zissu has a rich background in the marketing and sales realm. Prior to her current role, she served at Forbes as a Programmatic Ad Sales Analyst for 11 months from 2017 to 2018. She also worked at Yelp as an Account Executive from 2016 to 2017 and at Harper's BAZAAR as a Marketing and Events Coordinator for four months in 2015. Earlier in 2014, she took on the role of Marketing and Event Coordinator at ELLE Magazine for four months.
Education and Expertise
Laina Zissu earned her Bachelor's degree in Entrepreneurial Studies from Hobart and William Smith Colleges. Her academic background in entrepreneurial studies complements her professional roles, allowing her to define go-to-market strategies for programmatic partnerships effectively. Her expertise extends to developing programmatic revenue strategies in alignment with sales goals and enhancing client interaction through programmatic solutions.