Laina Zissu Grady
About Laina Zissu Grady
Laina Zissu Grady is the Director of Strategic Partnerships at Apartment Therapy Media in New York, New York.
Title and Current Position
Laina Zissu Grady is the Director of Strategic Partnerships at Apartment Therapy Media. She began this role in 2023 and operates out of New York, New York, United States. Her role involves overseeing and managing strategic partnerships to enhance the company's growth and network.
Previous Roles at Apartment Therapy Media
Before her current position, Laina Zissu Grady held various roles at Apartment Therapy Media. From 2021 to 2023, she served as the Director of Programmatic Partnerships in the New York City Metropolitan Area. Additionally, she was the Senior Manager of Programmatic Sales from 2020 to 2021 in the Greater New York City Area. These roles involved managing programmatic sales strategies and fostering effective partnerships.
Role at Forbes
Laina Zissu Grady worked as a Programmatic Ad Sales Analyst at Forbes from 2017 to 2018. During her 11-month stint, she was responsible for analyzing and optimizing programmatic ad sales to boost revenue and improve ad performance.
Role at Yelp
From 2016 to 2017, Laina Zissu Grady worked as an Account Executive at Yelp in New York, New York. In this role, she focused on building and maintaining client relationships and driving sales growth through effective account management.
Early Career in Marketing and Events Coordination
Laina Zissu Grady began her career in marketing and events coordination. She worked at Harper's BAZAAR in 2015 for four months as a Marketing and Events Coordinator at Hearst Tower. In 2014, she held a similar position at ELLE Magazine for four months in the Greater New York City Area. These roles involved coordinating marketing efforts and managing event logistics.
Education and Expertise
Laina Zissu Grady studied at Hobart and William Smith Colleges, where she obtained a Bachelor's degree in Entrepreneurial Studies. This education provided her with a solid foundation in business and entrepreneurship, which she has applied throughout her diverse career.