Tyler Montoya
About Tyler Montoya
Tyler Montoya is a Digital Marketing Specialist at Apex Capital Corp, focusing on Adobe Marketo Engage, marketing automation, and lead generation. He has a background in online marketing and financial services, with a strong emphasis on integrating third-party programs and optimizing marketing processes.
Current Role as Digital Marketing Specialist
Tyler Montoya currently holds the position of Digital Marketing Specialist at Apex Capital Corp, where he has been employed since 2022. His responsibilities include utilizing Adobe Marketo Engage for marketing automation and lead generation. He has defined and executed over 20 automation programs, effectively segmenting a database of 100,000 contacts based on various criteria. His work focuses on enhancing marketing efficiency and improving lead management processes.
Previous Experience at Apex Capital Corp
Before his current role, Tyler Montoya worked at Apex Capital Corp in two capacities. From 2018 to 2022, he served as an Online Marketing Specialist, focusing on email marketing, web content, and graphic design. Prior to that, he was an Auditing Support Representative from 2017 to 2018, where he handled financial services data and marketing inventory. His experience at Apex Capital contributed to his expertise in digital marketing and automation.
Education and Expertise
Tyler Montoya has a strong educational background in marketing. He studied at Tarrant County College, where he earned an Associate of Arts degree in Marketing from 2017 to 2019. He is currently pursuing a Bachelor of Business Administration in Marketing at The University of Texas at Arlington, expected to complete in 2025. His academic training complements his practical experience in digital marketing and automation.
Key Contributions and Projects
Throughout his career, Tyler Montoya has made significant contributions to marketing processes at Apex Capital Corp. He implemented a seamless integration of over eight third-party programs with Adobe Marketo Engage, which enhanced conversion rates. Additionally, he created and designed three new website lead capture forms that integrated with the in-house legacy CRM/Oracle Database, resulting in a 10% productivity increase for the marketing team. He also simplified the monthly webinar process by automating on-demand webinars.
Lead Scoring and Data Analysis
Tyler Montoya has demonstrated proficiency in data analysis and lead scoring models. He analyzed revenue data to develop lead-scoring models within Adobe Marketo Engage, classifying them according to three customer lifecycle journeys. This analytical approach supports targeted marketing strategies and improves lead nurturing efforts.