James Lu
About James Lu
James Lu serves as the Senior Director of Marketing at Apixio, where he has worked since 2022. He has extensive experience in marketing within the healthcare sector, specializing in enterprise healthcare organizations and technology developers.
Work at Apixio
James Lu has been serving as the Senior Director of Marketing at Apixio since 2022. In this role, he focuses on developing and implementing marketing strategies tailored for the healthcare technology sector. His responsibilities include driving demand and maximizing commercial success through account-based marketing strategies. Lu's work is conducted remotely, allowing him to collaborate effectively with teams across various locations.
Previous Experience in Marketing
Before joining Apixio, James Lu held several marketing positions in the healthcare sector. He worked at First Databank, Inc. as a Senior Manager of Marketing for four months in 2019 and previously served as the Senior Product Marketing Manager from 2016 to 2019. His experience also includes a role as the Global Product Marketing Manager at Siemens Healthineers from 2012 to 2016. These positions have equipped him with extensive knowledge in marketing for enterprise healthcare organizations.
Education and Expertise
James Lu holds a Bachelor of Science degree in Pharmacological Chemistry from UC San Diego, which he completed from 2003 to 2007. He furthered his education at Keck Graduate Institute, earning a Master of Business and Science in Business of Bioscience and Clinical & Regulatory Affairs from 2007 to 2009. His academic background supports his specialization in marketing strategies for healthcare organizations, including provider groups and integrated delivery networks.
Specialization in Healthcare Marketing
James Lu specializes in marketing for enterprise healthcare organizations, focusing on provider groups, hospitals, and integrated delivery networks (IDNs). He has expertise in developing marketing strategies for payers, including Medicare Advantage, ACA, and Medicaid. His knowledge extends to technology developers in areas such as electronic health records (EHRs), population health management, and telehealth.
Market Intelligence and Strategic Marketing
In his marketing roles, James Lu has utilized competitive intelligence and market opportunity assessments to inform strategic marketing decisions. He has implemented account-based marketing strategies aimed at driving demand and maximizing commercial success in the healthcare technology sector. His analytical approach helps organizations identify market trends and opportunities for growth.