Mark Scott
About Mark Scott
Mark Scott serves as the Chief Marketing Officer at Apixio, where he has worked since 2015. With nearly two decades of experience in healthcare marketing, he has held various leadership roles and has successfully driven significant marketing initiatives across multiple organizations.
Work at Apixio
Mark Scott has served as the Chief Marketing Officer at Apixio since 2015. In this role, he has been instrumental in shaping the company's marketing strategies and initiatives within the healthcare technology sector. His tenure has spanned nine years, during which he has focused on enhancing brand visibility and market engagement. Scott's leadership has contributed to Apixio's growth and positioning in the competitive landscape of healthcare analytics.
Previous Positions in Healthcare Marketing
Prior to his role at Apixio, Mark Scott held various senior marketing positions in the healthcare industry. He was the Chief Marketing Officer at Prescryptive Health, Inc. from 2022 to 2024. Before that, he worked at Alere, Inc. as Director of Global Marketing Communications and Vice President of Communications & Operations. His experience also includes serving as Vice President of Marketing Communications at Masimo Corporation and Vice President of Brand & Communications at Appirio. These roles have equipped him with nearly two decades of expertise in healthcare marketing and communications.
Education and Expertise
Mark Scott holds a Bachelor of Arts in Political Science and a Master of Arts in Political Theory from Western University. His educational background has provided a foundation for his extensive career in marketing, particularly in the healthcare sector. Scott has developed expertise in various areas, including product marketing, brand development, public relations, and crisis communications. His academic credentials complement his practical experience, enabling him to navigate complex marketing challenges effectively.
Achievements in Marketing
Throughout his career, Mark Scott has achieved significant milestones in marketing. He successfully rebranded and re-launched companies, leading to successful acquisitions, such as the acquisition of Prescryptive Health by Centene. He has increased web and social channel engagement by over 750% through targeted marketing initiatives. Additionally, Scott has played a key role in launching global brands for major public companies and has garnered notable speakers for industry events, including President Bill Clinton for the Patient Safety Movement.
Publications and Thought Leadership
Mark Scott has contributed to various publications, including Dataconomy, Healthcare Risk Management Review, and the Harvard Business Review. His insights and expertise in healthcare marketing have positioned him as a thought leader in the industry. Scott's work has focused on critical issues such as patient safety, where he launched the Patient Safety Movement at Masimo, bringing national attention to the topic and enhancing awareness within the healthcare community.