Brad Liff
About Brad Liff
Brad Liff is a Managing Director at Apollo Global Management, Inc. with a diverse background in investment banking and credit analysis, having held key positions at firms such as Lehman Brothers, Citi, and Gemspring Capital.
Work at Apollo
Brad Liff serves as Managing Director at Apollo Global Management, Inc. since 2022. His role involves overseeing investment strategies and managing client relationships within the firm. Apollo is known for its expertise in alternative asset management, and Liff contributes to its mission by leveraging his extensive background in finance and investment.
Previous Experience in Investment Banking
Before joining Apollo, Liff held various positions in investment banking and finance. He began his career as an Investment Banking Analyst at Lehman Brothers from 2003 to 2004 in the New York City Metropolitan Area. He then worked as Vice President at Quattro Global Capital LLC from 2007 to 2009 and later served as Director of Leveraged Credit at Citi from 2017 to 2020.
Entrepreneurial Ventures
Liff has a strong entrepreneurial background, having founded multiple ventures. He was a Founder-In-Residence at Rokk3r Labs and also founded Fitting Room Social, both from 2013 to 2015 in the Miami/Fort Lauderdale Area. These roles allowed him to focus on innovative business solutions and operational improvements.
Education and Expertise
Brad Liff studied at Yale University, where he earned a Bachelor's degree in Economics from 1999 to 2003. His academic background laid the foundation for his extensive experience in both public and private markets, including High Yield, Distressed, Leveraged Loans, Structured Equity, and Common investments.
Career Progression and Leadership Roles
Throughout his career, Liff has held various leadership roles in finance. He worked as a Senior Credit Analyst at Bayside Capital, Inc. from 2009 to 2013 and later served as Managing Director at Gemspring Capital from 2020 to 2022. His diverse experience has equipped him with a comprehensive understanding of investment strategies and market dynamics.