Akshath Dorai
About Akshath Dorai
Akshath Dorai is a Senior Product Marketing Manager with extensive experience in marketing and product strategy. He currently serves as the Founder and Product Marketing Consultant at Spinning Arrow and has held various marketing roles at notable companies including Ola, PepsiCo, and FreshBooks.
Work at Apollo.io
Akshath Dorai serves as a Senior Product Marketing Manager at Apollo.io since 2023. In this role, he focuses on developing and implementing marketing strategies that enhance product visibility and drive customer engagement. His responsibilities include conducting market analysis and competitive research to inform product positioning. He works remotely, contributing to the company's goals through his expertise in product marketing.
Current Role at Spinning Arrow
In 2024, Akshath Dorai founded Spinning Arrow, where he operates as a Product Marketing Consultant. He has been involved in providing consulting services that include product launch support and competitive analysis. His work emphasizes developing go-to-market strategies specifically for SaaS and tech products, leveraging his extensive background in marketing.
Professional Experience at Ola
Akshath Dorai worked at Ola (ANI Technologies Pvt. Ltd) as a Marketing Manager from 2016 to 2019. He spent two years in Bengaluru, Karnataka, India, before moving to London, United Kingdom, for an additional nine months in the same role. His time at Ola involved crafting marketing strategies that contributed to the company's growth in the competitive ride-sharing market.
Educational Background
Akshath Dorai holds two Master of Business Administration (MBA) degrees. He studied Marketing at Peking University, completing his degree in 2012 after 11 months. He also earned an MBA in Marketing from the Indian Institute of Management Bangalore, where he studied from 2011 to 2013. Additionally, he has a Bachelor of Technology (B.Tech.) in Engineering from the National Institute of Technology, Tiruchirappalli, which he completed from 2007 to 2011.
Expertise in Marketing Strategies
Akshath Dorai has developed expertise in various aspects of product marketing, including crafting pricing strategies and executing marketing campaigns. He specializes in market analysis and customer research, which inform product positioning. His experience includes providing product launch support and conducting competitive analysis, making him proficient in developing effective go-to-market strategies for technology products.