Alexis Mix
About Alexis Mix
Alexis Mix is a Senior Manager of Marketing Operations with extensive experience in operational efficiencies and Product-Led Growth. She has held various roles in marketing and operations across multiple companies, including Litmus, Sephora, and Mixpanel.
Current Role at Apollo.io
Alexis Mix serves as the Senior Manager of Marketing Operations at Apollo.io since 2023. In this role, she focuses on optimizing marketing processes and enhancing operational efficiencies. Her expertise in Product-Led Growth (PLG) motions contributes to the strategic direction of marketing initiatives within the organization.
Previous Experience in Marketing Operations
Prior to her current position, Alexis Mix held several roles in marketing operations across various companies. She worked at Mixpanel as Senior Manager, Marketing Operations from 2022 to 2023. Before that, she was the Senior Manager of Marketing Operations at Sigma Computing from 2021 to 2022, and Marketing Operations Manager at Litmus from 2018 to 2021. Her experience includes managing marketing systems and aligning sales and marketing teams.
Educational Background
Alexis Mix earned a Bachelor of Arts degree from Santa Clara University, where she majored in Communications and minored in Art History and Political Science. Her education laid the foundation for her career in marketing and operations, equipping her with essential skills for effective communication and strategic planning.
Skills and Expertise in Marketing Systems
Alexis Mix possesses extensive skills in managing various marketing systems, including Bizible, BigMarker, and Demandbase. She is proficient in utilizing advanced analytics tools such as Microstrategy, Sisense (Periscope), and Snowflake. Her expertise also encompasses GDPR and Opt-In consent tools, as well as platforms like Goldcast and Sendoso, which enhance marketing operations.
Career Progression and Roles
Throughout her career, Alexis Mix has held diverse roles in marketing and operations. She began as an Account Executive at Seidel Advertising and Marketing in 2008, later transitioning to roles such as Sales Audit at Sephora and Media Strategy Analyst at Sharethrough. Her career trajectory includes positions that emphasize operational efficiency and marketing strategy, demonstrating her growth in the industry.