Andy Mc Cotter Bicknell
About Andy Mc Cotter Bicknell
Andy Mc Cotter Bicknell serves as the Head of Competitive Intelligence at Apollo.io since 2023 and has extensive experience in competitive intelligence and product marketing across various companies, including ZoomInfo and ClickUp.
Work at Apollo.io
Andy Mc Cotter Bicknell has been serving as the Head of Competitive Intelligence at Apollo.io since 2023. In this role, he developed the company's first formal Competitive Intelligence program, which was initiated in October 2023. His focus is on scaling and optimizing Competitive Intelligence strategies to enhance the company's competitive positioning.
Previous Experience at ZoomInfo
Prior to his current role, Bicknell worked at ZoomInfo in various capacities. He served as a Senior Product Marketing Manager for Competitive Intelligence from 2021 to 2022, and as a Product Marketing Manager from 2019 to 2021. He began his tenure at ZoomInfo as an Associate Product Marketing Manager from 2018 to 2019. His experience at ZoomInfo contributed to his expertise in competitive strategies.
Background in Marketing and Analytics
Bicknell studied at Western Michigan University, where he earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing and Business Analytics. This educational background has informed his approach to Competitive Intelligence and product marketing throughout his career.
Community Engagement and Initiatives
In addition to his professional roles, Bicknell is actively engaged in the Competitive Intelligence community. He invites discussions on competitive strategies through direct messages, fostering collaboration among practitioners. He is also the creator of 'Healthy Competition,' a resource aimed at Competitive Intelligence professionals.
Advisory Roles and Contributions
Bicknell has held advisory positions at Klue since 2022 and at CXL for the Product Marketing Minidegree in 2021. These roles allow him to contribute his expertise in Competitive Intelligence and product marketing to help organizations enhance their strategies and outcomes.