Hally P.
About Hally P.
Hally P. serves as the VP of Product Marketing at Apollo.io, a position he has held since 2023. With a strong background in product marketing across various companies, he has expertise in integrated marketing, competitive analysis, and content marketing.
Work at Apollo.io
Hally P. currently serves as the Vice President of Product Marketing at Apollo.io, a role she has held since 2023. In this position, she is responsible for overseeing product marketing strategies and initiatives, focusing on enhancing the company's market presence and driving product adoption. Her experience in product marketing allows her to effectively lead teams and implement strategies that align with Apollo.io's business objectives.
Previous Roles in Product Marketing
Hally P. has extensive experience in product marketing across various organizations. She worked at PeopleFluent as a Product Marketing Manager in 2015 for 7 months. She then held multiple positions at Marketo, an Adobe company, including Director of Solutions & Content Marketing in 2018 and Principal, Commercial Product Marketing from 2015 to 2017. Additionally, she served as Head of Product Marketing at Gainsight in 2020 and as Sr. Director, Head of Product Marketing at Podium from 2021 to 2023.
Education and Expertise
Hally P. holds an MBA in Brand & Product Management from Boston College and a Bachelor of Science in Marketing from Bentley University. Her educational background supports her expertise in integrated marketing and campaign planning. She specializes in competitive analysis, content marketing, go-to-market strategies, and sales enablement, which are critical components of her roles in product marketing.
Speaking Engagements and Industry Involvement
Hally P. is an active speaker at various prominent marketing conferences, including MarTech, Marketing Nation Summit, and Digital Summit. She has also participated in events such as Argyle CMO New York, MarketingProfsB2B, Boston AMA, and MITX. Her involvement in these conferences highlights her commitment to sharing knowledge and insights within the marketing community.
Career Background
Hally P. has a diverse career background in marketing, with roles spanning from Account Executive to various product marketing positions. She began her career at ConnectEDU (formerly Experience, Inc.) in 2011 and has since worked in multiple capacities at organizations such as Harte Hanks / The Aberdeen Group and Gainsight. This extensive experience has contributed to her comprehensive understanding of the marketing landscape.