Leilani Graham Laidlaw
About Leilani Graham Laidlaw
Leilani Graham Laidlaw is a Senior Marketing Operations Manager at Apollo.io, specializing in transforming marketing data into actionable insights. She holds a Bachelor of Journalism Honours from the University of King's College and has extensive experience in marketing and data analysis.
Work at Apollo.io
Leilani Graham Laidlaw has been serving as the Senior Marketing Operations Manager at Apollo.io since 2021. In this role, she focuses on leveraging marketing data to drive actionable insights. Her expertise in marketing operations enables her to enhance data comprehension across the organization. She has been instrumental in implementing strategies that streamline marketing processes and improve data utilization.
Education and Expertise
Leilani holds a Bachelor of Journalism Honours from the University of King's College. She is a certified professional in Google Analytics and AdWords, specializing in transforming marketing data into actionable insights. Her educational background in journalism complements her ability to communicate complex data effectively, making her a valuable asset in marketing operations.
Background
Before joining Apollo.io, Leilani accumulated diverse experience in various roles. She worked as a Senior Associate at Outshine from 2017 to 2021, where she focused on enhancing data comprehension. Prior to that, she served as a Traffic Reporter/PA at CBC/Radio-Canada from 2008 to 2012, and as a Content Specialist at Able Sense Media from 2012 to 2013. Additionally, she worked at VERB Interactive as a Strategist in Content Marketing Research & Insights from 2014 to 2017.
Achievements
Leilani has demonstrated expertise in removing technical and process-related challenges to enhance companies' data comprehension. Her passion lies at the intersection of data and storytelling, where she focuses on simplifying complex data for better understanding. This skill set has allowed her to contribute significantly to the organizations she has worked with, particularly in marketing operations.