Liz Spektor
About Liz Spektor
Liz Spektor is the Head of Growth Marketing at Apollo.io, where she has worked since 2023. She has extensive experience in demand generation and marketing, having held various roles at Refine Labs, Dynamic Yield, and Komar, among others.
Current Role at Apollo.io
Liz Spektor serves as the Head of Growth Marketing at Apollo.io, a position she has held since 2023. In this role, she focuses on developing and implementing marketing strategies that drive growth and enhance brand visibility. Her responsibilities include leveraging data-driven insights to optimize marketing campaigns and connect products with customers effectively.
Previous Experience at Refine Labs
Before joining Apollo.io, Liz Spektor worked at Refine Labs, where she held two positions. She served as the Senior Director of Demand Generation for one year, from 2022 to 2023, and as the Director of Demand Generation for eight months in 2022. In these roles, she was responsible for creating and executing demand generation strategies that supported the company's growth objectives.
Background in Demand Generation and Marketing
Liz has a robust background in demand generation and marketing. She worked at Dynamic Yield as the Paid Media and Demand Generation Manager from 2019 to 2021, focusing on driving demand through targeted media strategies. Additionally, she held the position of Marketing Manager at Komar from 2015 to 2019, where she contributed to various marketing initiatives in the Greater New York City Area.
Education and Expertise
Liz Spektor earned her Bachelor of Science (B.S.) in Marketing & Business Management from the Fashion Institute of Technology. Her education has equipped her with the skills necessary to apply data-driven decisions in marketing strategies across both B2B and B2C sectors. She specializes in creating compelling content aimed at driving demand generation.
Mentorship and Community Involvement
In addition to her professional roles, Liz has been involved with BUILT BY GIRLS as a Mentor from 2020 to 2023. In this capacity, she supported young women in developing their skills and navigating their careers in marketing and business. This mentorship role reflects her commitment to fostering growth and development in the next generation of marketers.